Lucy's Digital Profile

A passionate individual with a long term goal to gain digital marketing skills and experience, including SEO, content marketing, marketing analytics, digital campaigns etc, to eventually become a social media manager. With a genuine passion for the industry, and on-going experience as a sales assistant, I believe my skills will make me a valuable asset to your company as a digital marketing apprentice.


Why Did I Choose A Digital Marketing Apprenticeship?

My passion for digital marketing comes from my ambition to become a social media manager after my apprenticeship. As like anything online, the digital marketing industry is evolving and developing rapidly and I believe that I have the ability to easily adapt to these changes within the industry. Due to these changes, it may be an exciting industry to work in and I believe there will always be new things to learn such as new ad formats, marketing strategies, etc. I feel I will be able to learn numerous skills that are transferable to different roles, within digital marketing and also outside of the industry. Overall, I believe my analytical thinking makes me interested in the industry as it is such a key factor in seeing progress in digital marketing campaigns. Another reason for my interest in becoming an apprentice is that I believe I perform more effectively in a working environment rather than a purely learning environment, as my commitment and dedication rises, shown through my part time job. Since I’m passionate about the digital marketing industry, my work ethic and motivation will automatically increase throughout my apprenticeship. Ultimately, I want to work with a company that can build my career.


Why Should You Employ Me?

As well as studying marketing at college, I have recieved my certificate for completing Google's 'the fundamentals of digital marketing' course; the course allowed me to gain knowledge of email marketing, social media marketing, google analytics, display ads, retargeting ads, search engine optimisation, etc.Hard skills:
-Social media (instagram, snapchat, Tik Tok, twitter, facebook)
-Photoshop and photopea to create detailed photo manipulations
-Digital marketing knowledge
-Influencer marketing knowledge
-Canva
-Imovie
Soft skills:
-Interpersonal and communication skills
-Adaptable
-Organisation skills
-Attention to detail
-Open minded


Where Do I see Myself In 5 Years Time?

Through the duration of my apprenticeship, I would love to be able to develop my personal attributes in addition to learning and developing my digital marketing skills. I hope to apply the skills that I learn to new opportunities within digital marketing, where I can grow my career further. Eventually, I plan to fulfill my desire to become a social media manager.